The Business Expert identifies market opportunities and can correctly assess their commercial value. He/she dares to voice controversial ideas, translates customer wishes into new to-be-developed goals, goes off the beaten track and makes proposals that are not always obvious.

The Business Expert can get to the heart of the matter quickly and make connections based on years of knowledge and experience. This expert knows the market and players, works independently, makes independent decisions and forms opinions based on personal insights and experience. Maintains high-quality standards in the delivery of services and uses concrete examples to support his/her arguments.